It’s Good to COMPARE…

November 20, 2013 by in category Media, News, The One Line Rule with 0 and 0

Breakfast is our thing and I thought it’d be interesting to have a look at the Sugar content in some of the other popular brands – see for yourself!

It’s simple good business practice to stay aware of what competitors in the market are doing, so we are constantly looking at nutrition panels on muesli packs to see what that One Line – SUGARS, says.  We can’t help ourselves but read the list of ‘promises’ and the ingredients list too.

Low Sugar, No Added Sugar, Fat Free, Fructose Friendly, Only Natural Sugars and that really tricky one in the ingredients list where they put in lots of different types of sugars, so that you don’t need to name Sugar as No1 on the list!

You have to ask how a muesli can get away with ticking a ‘Fructose Friendly’ box on their label, when items 3&4 on their ingredients list are brown sugar and raw sugar – followed by glucose??

Anyway, here’s a quick overview of what’s available on the shelves:

MOST POPULAR MUESLIS AND THEIR SUGAR CONTENT                %SUGAR
The Muesli 97% Sugar Free 1.6%
Flip Shelton’s Natural Muesli the one with just nuts and seeds 2.0%
Food for Health Life Food The Fibre Cleanse Muesli 2.4%
Just Organic Cranberry & Almond Muesli 6.4%
Byron Bay Macadamia Muesli Bircher Style Natural 6.5%
Carman’s Original Fruit Free Muesli 8.0%
Byron Bay Macadamia Muesli Classic Blend Roasted 9.5%
Carman’s Classic Fruit Muesli 10.2%
Byron Bay Macadamia Muesli Almond, fig & pear roasted 10.6%
Whisk and Pin Summer Muesli 10.9%
Whisk and Pin Berry crunch muesli 11.0%
Carman’s Natural Bircher Muesli 12.2%
Table of Plenty Nicely Nutty Muesli fruit free mini clusters 12.9%
Whisk and Pin Mountain Muesli 13.8%
Jimbo’s Super Muesli with fruit, nuts & seeds 14.1%
Kialla Pure Foods Organic Muesli 14.2%
Carman’s Delux Fruit Muesli 14.4%
Brookfarm – Macadamia Muesli natural Apricot & Apple 14.6%
Morning Sun Natural Style Muesli Peach and Pecan 15.8%
Woolworths Homebrand fruit & Nut Muesli 16.0%
Morning Sun Fruit muesli 97% Fat Free 16.4%
Morning Sun Natural Muesli Apricot and Almond 17.7%
Uncle Tobys Natural Style Muesli Original Swiss Blend 17.7%
Brookfarm – Toasted Macadamia Muesli with Apricots 18.8%
Woolworths Macro Raw Muesli with Coconut 19.0%
Flip Shelton’s Natural Muesli the one with just fruit 19.5%
Coles Apricot Date & Almond Muesli 19.7%
Table of Plenty Velvety vanilla muesli toasted & untoasted 20.3%
Table of Plenty Heavenly honey muesli toasted and untoasted 20.3%
Sunsol Toasted and Natural Oats Antioxidant Muesli with Strawberry Flavoured Oats 20.9%
Just Organinc Toasted Muesli Clusters with Fruit Pieces 21.0%
Sunsol Low fat natural muesli 21.1%
Sunsol Bircher style natural muesli 22.0%
Woolworths Macro Toasted Muesli 22.1%
The Muesli Company Natural Muesli wheat free 22.7%
Just Organic Toasted Muesli 23.0%
Woolworths Homebrand Natural Toasted Muesli with Coconut 23.0%
Woolworths Macro Natural Toasted Muesli with Coconut 23.0%
The Muesli Company Premium Muesli Full of Fruit 23.8%
The Muesli Company Premium toasted Muesli Full of Fruit 25.4%
Wooworths Select Berry Bircher Muesli 26.8%
Coles Natural Low Fat Muesli 28.1%
Coles Natural Summer Fruits Muesli 29.3%
Sunsol Toasted and Natural oats Fibre Muesli with Vanilla Flavoured Oats 29.4%
Energy Fields Natural Muesli 30.2%
Sunsol Natural Oats Fruity Muesli 30.2%
Energy Fields Really Fruity Muesli 33.0%
Woolworths Select Swiss Bircher Muesli 35.3%
GLUTEN FREE VARIETIES
The Muesli Gluten Free 97% Sugar Free 1.9%
Whisk and Pin Gluten Free Muesli 8.3%
Four Leaf Certified Organic Gluten Free Muesli 9.9%
Flip Shelton’s Natural Muesli the one that’s Gluten Free 11.4%
Brookfarm Macadamia Muesli gluten free with Cranberries 14.3%
Real Good Food Organic Gluten Free Bircher Muesli 16.0%
Real Good Food Organic Gluten Free Natural Muesli 16.6%
Energy Fields Wheat & Gluten Free Muesli 18.7%
Biogenic Health Food Wheat & Glte Free Muesli 18.7%
Brookfarm Macadamia Muesli gluten free with Apricots & Apples 20.2%
Food for Health Life Food The Gluten Free Muesli 23.5%
Nu Vit Original Muesli Gluten Free 24.7%
Meriram Gluten Free Muesli 26.1%
Soland Health Foods Gluten Free Muesli 26.1%
Freedom Foods – Gluten Free Muesli 30.1%
Nu Vit Low Fat Fruity Muesli Gluten Free 43.3%
Sunsol Gluten free muesli 43.3%

 

 Previously posted on original The Muesli Website 21/11/2013