About Us

In a nutshell, that’s what inspired Emma Dumas, mother, television producer, golfer, fitness fan and The Muesli Maker.

“Clients of friend and personal trainer Donna Aston, couldn’t find a breakfast to complement their fitness programs. That’s why I created The Muesli. It’s the most important meal of the day. If you’re investing in getting fit and losing weight, it’s important to enjoy a quality breakfast.”

As it happens muesli is a very busy marketplace. I would never have created the muesli to simply add another product to the crowded shelves. But, where people make their first mistake, is believing they are choosing a ‘healthy cereal’ when plucking a muesli off the supermarket shelf. The real problem is that they are picking from a whole lot of different versions of the same. The healthy option actually isn’t there.

At The Muesli we are at the forefront of offering an increasingly aware consumer, a healthy breakfast option not previously available to them. A healthy muesli that is a premium quality mix of 50% nuts & seeds, with oats and delicious coconut, unique on the shelves because it’s also naturally sugar-free.

An all natural muesli with more of the premium ingredients and a nutritional profile like no other. Very high in protein with good fats in their essential form and just 1.6% sugar (<0.1% fructose). It’s not only the healthiest and one of the only sugar free mueslis available, but it’s also the most delicious.

Then there’s The Muesli Gluten Free, the same brilliant formula with the oats simply replaced by brown rice flakes and puffed amaranth – not just gluten free, 97% sugar free too. The world of gluten free foods offers few healthy alternatives to those with no other choice. Forget the damage the gluten does, the amount of sugar in many gluten free foods is a health hazard.

The Muesli and The Muesli Gluten Free offer the healthiest, most nutritious breakfast choice possible. The protein & fat content combined with virtually no sugar, make a small serve (50g) plenty, to fill and sustain right through until lunch – substantially less than the average serve of other mueslis.

Ever heard the saying ‘you get what you pay for’? The Muesli is the classic example. Yes, we’re expensive compared to some, but, compare 64% nuts,  seeds & coconut with 70% oats and you start to understand why.

A serve of The Muesli is 50g – that’s about 4 desert spoons – and probably 1/3 to 1/2 of what you’re eating of another.

There should be 20 x 50g serves in a 1kg bag of The Muesli that’s $1.30/serve (at RRP $26). For bigger eaters, 15 serves to a bag is still only $1.60/serve. Even 10 serves is $2.60/serve! (With the gluten free there are 13 x 50g serves to a 650g bag, just $1.70/serve (at RRP $22))

Whatever way you look at it, it’s much less than $4.00 – $4.50 we pay for a coffee!

It’s not a substitute, supplement or replacement – it’s a meal – whole, real food. Simply combine The Muesli with fresh Greek Yoghurt (unsweetened) and a small amount of fresh or frozen berries or chopped fresh fruit for the most important meal of the day – healthy, filling, sustaining, delicious and great value for money!