“I don’t eat cereal anymore because it’s all full of sugar”

One of the most common things we hear from people, when talking about the benefits offered by The Muesli, is that they no longer eat breakfast cereal ‘because it’s all full of sugar’

Now, we love knowing that there is a growing awareness and consciousness around SUGAR.  

But, we want to say to all those people, that we know it's been a big thing to swear off it and to let you know that you can still eat a cereal for breakfast, that's not full of sugar!

Breakfast cereals are an enormous grocery category, you only need walk down the aisle.  We've grown up eating them - everybody loves a bowl of cereal for breakfast!

The data being reported by one of the big supermarkets (and grocery industry in general), shows that cereal sales are declining by about 30 percent in a Health Category and this is a similar trend to mainstream grocery.

The assessment of this decline – a growing consumer trend of changing breakfast habits and not eating cereals. 

That feels obvious!  And perhaps, not nearly specific enough.

What would happen if a program to identify SUGAR (or more specifically, items that are low sugar or sugar free) right through the whole supermarket was introduced?

For the purposes of this blog and to combat declining sales, for the supermarkets to do this, it would assist;

  • all those customers who no longer eat cereal ‘because it’s all full of sugar’.
  • Those customers who have seen to it that there’s been a 30% decline in breakfast cereal sales. 
  • The very same customers, who if they are aware enough about SUGAR to have made the decision on cereal, then will most likely do the same with other processed food products on the supermarket shelves! 

The commitment to such an undertaking by the retailers (with up to 80% of supermarket grocery lines containing sugar) requires a huge amount of work for implementation.  It would seem that the preparedness of the industry to do this work is still, clearly, a way off!

So, for now, if you or someone you know doesn’t eat cereal anymore ‘because it’s all full of sugar’, help us to get the word out – that there is a cereal on the market that is not only naturally SUGAR FREE but also offers one of the most complete nutritional profiles of any breakfast food.

You really can have your cereal and eat it too!


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